Cutting-Edge
Impressionism
Category: Social media, guerrilla
Impressionism looks to the future.
Cutting-Edge
Impressionism
Category: Social media, guerrilla
Impressionism looks to the future.
We are back
Problem
Each year, the number of impressionist exhibitions around the world keeps rising. How can we convey the uniqueness of this specific exhibition that has brought artwork to Italy that was once only available in the US?
IDEA
To launch the exhibition, we imagined what it would be like if the artists actually came back to Italy today, and more specifically to Milan- where the exhibition will be held-, and decided to give an impressionistic reinterpretation of the city’s symbolic landscapes and buildings.
Number
During the first 3 months of the campaign, we were able to get high numbers of impressions on Facebook, which in turn increased the number of visits at the exhibition.
Reach 6.146.703
Impression 6.781.297
Interaction 14.843
BACK TO MILAN
Teaser
We created an advertising campaign showing an impressionistic reinterpretation of famous buildings right next to the actual ones, generating a vast amount of organic content by users who captured the visual juxtaposition.
THE FIRST INSTRAGRAM
EXHIBITON
A-Gallery
We asked ourselves what else could be done with Instagram in terms of advertising the campaign: this is how the first virtual exhibition, that draws a parallel between online and offline, was born. An appetizer of the actual exhibition displayed through videos and pictures.
International srl © 2014/2019
International srl © 2014/2019
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