Petrolo
Winery
Category: Film, Website, Social media
A historical Italian winery turns to digital marketing
THE TUSCAN HILLS
IN ONE CLICK
Challenge
The Petrolo Winery makes one of Italy’s most interesting wines; how can you tell the story of such an ancient tradition while building the brand’s digital DNA at the same time?
Strategy
Online navigation data confirms that users choose vacation destinations and products on social media much more than they do on traditional websites. This is why we created a website and social media profiles that have a strong visual impact.
Aim
We built a campaign that made users feel part of the historical heritage of the product, and increased brand awareness in digital channels that weren’t part of Petrolo’s target groups until then.
CHOOSE THE RIGHT
HOME FOR YOU
Instagram profiles
The strong point of Petrolo’s villas is that each one is unique and characteristic. This is why we created an Instagram profile for each house that could convey their mood and the details of their rooms. All the profiles are characterized by content that redirect users straight to the website.
RESTYLING PETROLO’S
WEBSITE
Output
Elegance and good taste were the two key words we kept in mind when building a UX and a UI worthy of a world-class winery. The new, intuitive website reflects the high-class level of Petrolo’s product with its custom-made images and its authentic & elegant design.
RESTYLING PETROLO’S
WEBSITE
Output
Elegance and good taste were the two key words we kept in mind when building a UX and a UI worthy of a world-class winery. The new, intuitive website reflects the high-class level of Petrolo’s product with its custom-made images and its authentic & elegant design.
International srl © 2014/2019
International srl © 2014/2019
Via Garibaldi, 54 00153 Roma
Piva 12961711004