Welcome back,
Mr. President
Category: Social media
The return of the most unusual politician of Italian cinema.
Welcome back,
Mr. President
Category: Social media
The return of the most unusual politician of Italian cinema.
A BLATANTLY
POLITICAL FILM
Teaser campaign
Close your eyes and imagine this scene: we’re in 2019, and the 2 ruling parties have become allies while the opposition is hiding in storage closets. What happened before their victory?
For the teaser phase of the campaign we used Facebook to share each candidate’s election billboards: a simple and fast method of discovering which promise or slogan helped them win the elections.
Do they all sound awkward or cringe-worthy to you? Relax, it’s just a movie… Right?
DIRECT DEMOCRACY
(BY WHO?)
Q&A
Direct democracy is very important in 2019: it’s fair to allow citizens of all countries to make their voices heard. Garibaldi is a modern-day PM, and he knows there’s nothing more transparent than social media: we selected the best questions for him to answer through Instagram Stories.
DIRECT DEMOCRACY
(BY WHO?)
Q&A
Direct democracy is very important in 2019: it’s fair to allow citizens of all countries to make their voices heard. Garibaldi is a modern-day PM, and he knows there’s nothing more transparent than social media: we selected the best questions for him to answer through Instagram Stories.
BEAST OR BESTIARY?
Present absentees
We created a few stat cards on Facebook that highlight some of the vices of Italian parliamentarians, especially of those who spend more time on TV than in the office. In the interest of historical memory, we gathered all of the “advices” that Peppino received regarding how he should (or shouldn’t) carry out his institutional task.
Heated debates
We all know that passions tend to run very high in politics. We highlighted this trait by transforming a few short clips from the movie in animated videos with emojis and FX in order to convey the character’s intentions even without any sound.
A uniform management
Nowadays, image has become extremely important in politics: since Italy’s current Ministry of Internal Affairs loves taking pictures in uniform and posting them on social media, we gave our characters uniforms that resembled the infamous sweaters worn by the latter.
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International srl © 2014/2019
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