Caravaggio,
an immersive
exhibition

Client: Mondomostre Skira
Category: Social media, Print

An intimate journey that delves deeply into the artist’s hauntingly dark side.

Caravaggio,
an immersive exhibition

Client: Mondomostre Skira
Category: Social media, Print

An intimate journey that delves deeply into the artist’s hauntingly dark side.

DISCOVER THE MAN,
MEET THE ARTIST

Challenge

Revolutionary both in content and structure, this exhibition goes beyond the canvas by taking people through an entirely virtual tour of Caravaggio’s artwork. How can we convince the public that the lack of presence of canvases is not a limitation but, rather, an added value?

IDEA

By showcasing the high-tech exhibition experience on Social Media and giving users informal content that could hint at both the mystery behind the paintings and the artist’s private life. This would help introduce the idea of ‘provocation’, which is central to Caravaggio’s artwork.

NUMBERS

Facebook’s and Instagram’s insights data from the exhibition’s official account confirmed the success of the campaign:

Reach 4.584.065

Impression 4.124.638

Interaction: 111.277

Censored
Caravaggio

Teaser campaign

As a result of Facebook’s censorship policy, which prevents users from sharing artwork that’s considered “inappropriate”, we created a censored advertising campaign that has already generated over 32K interactions with one single post.

Censored
Caravaggio

Teaser campaign

As a result of Facebook’s censorship policy, which prevents users from sharing artwork that’s considered “inappropriate”, we created a censored advertising campaign that has already generated over 32K interactions with one single post.

Uncensored
Caravaggio

Reveal Phase

Not content with the buzz generated around the exhibition, we kept pushing the theme of “provocation” even further by exposing all of the dark secrets lurking behind Caravaggio’s life and art, such as the prostitutes he used as models for saints, his perverted love affairs and his obsession with light.

UNSUSPECTED
PAINTINGS

In art, meme

To highlight the artist’s irreverence, we took some of his most famous paintings and made them into memes, juxtaposing the sacred with the profane in true Caravaggio style.

UNSUSPECTED
PAINTINGS

In art, meme

To highlight the artist’s irreverence, we took some of his most famous paintings and made them into memes, juxtaposing the sacred with the profane in true Caravaggio style.

Accetto

Questo sito fa uso di cookie per migliorare l’esperienza di navigazione degli utenti e per
raccogliere informazioni sull’utilizzo del sito stesso. Clicca qui per maggiori informazioni.