Cetto c'è Senzadubbiamente

Client: Vision Distribution
Category: Digital campaign

May the counterrevolution
begin.

I AM THE KING, GOD SAVE ME.

Cetto La Qualunque has always been an unconventional of Italian politics, but this time he has really outdone himself, going as far as interpreting the role of the monarch.
We therefore also became politically incorrect, creating a real referendum that lead Italians to choose the Cetto monarchy, electing him as king. After-all, Italian politics could have seen a worse outcome.

The website, which emulated the platform of the 5 star movement, not only allowed Italians to choose to reinstate the monarchy, but also acted as a second screen where users could fully understand Cetto’s roots. 

This allowed for it to work both as launch content and as a spin-off website, which users could revisit after seeing the film in cinemas.

I AM THE KING, GOD SAVE ME.

Cetto La Qualunque has always been an unconventional of Italian politics, but this time he has really outdone himself, going as far as interpreting the role of the monarch.
We therefore also became politically incorrect, creating a real referendum that lead Italians to choose the Cetto monarchy, electing him as king. After-all, Italian politics could have seen a worse outcome.

The website, which emulated the platform of the 5 star movement, not only allowed Italians to choose to reinstate the monarchy, but also acted as a second screen where users could fully understand Cetto’s roots. 


This allowed for it to work both as launch content and as a spin-off website, which users could revisit after seeing the film in cinemas.

THE RESULTS

In just two weeks the website’s traffic surpassed that of the website which “inspired” us (and most Italians voted for the monarchy!)

• more than 60.000 votes
• more than 500.000 page views
• Offline buzz (press and tv)

The results

In just two weeks the website’s traffic surpassed that of the website which “inspired” us (and most Italians voted for the monarchy!)

• more than 60.000 votes
• more than 500.000 page views
• Offline buzz (press and tv)

Accetto

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